There is a difference between knowing and believing.
When you just know something, sometimes you remember it when you have to make a decision, sometimes you don’t (especially when you’re under pressure to perform), and in between, in the small every day decisions that you never notice, you make decisions based on your old mentality.
For example, the Malays have a saying:
Sikit sikit lama lama menjadi bukit
(a bit at a time eventually becomes a mountain)
If you told this to someone, they’d nod and agree. Logically everybody knows this to be true, yet most never actually act accordingly.
You see, if you truly believe in this saying, then applying sunscreen everyday to avoid wrinkles/exercising every day/whatever every day will never be just ‘something you have to do’, because it all adds up to something big in the future.
Being attractive is not just one thing (big breasts/handsome face). It’s a combination of many little things that add up to being truly attractive. A good face with a good body, a pleasant personality, correct posture, graceful movement, colours that complement the person’s complexion, well groomed hair, clothing, accessories, an attitude congruent with the message the clothes convey… these all add up to a Grace Kelly, or an Audrey Hepburn.
Similarly, being successful is not just one thing. It’s a combination of knowing the right people, good people skills (which is a whole subtopic in itself), being in the right place at the right time, actual skills, ability to execute…
To truly make a change, you have to change your beliefs. You have to reprogram the deeper part of your brain, the part that unconsciously influences every single decision you make. This is not easy, but it certainly is easier than building actual muscles. After all you can play with your thoughts whenever and wherever. It’s just a matter of doing it every day.